His Fall collection and sleek, minimalist '90s designs were a massive commercial success, and celebrities like Gwyneth Paltrow, Jennifer Lopez, and Madonna were all photographed wearing his pieces on the red carpet.
PPR would later be renamed Kering in , and Gucci remains a part of the conglomerate today. Giannini was later promoted to Creative Director of accessories. The now-iconic Flora by Gucci fragrance was launched in Alessandro Michele, who had already devoted 12 years to the brand, was then announced as the new Creative Director.
The appointment of the relatively unknown accessories designer came as a shock to many within the industry. In his first move as Creative Director, Michele helped design an entirely new menswear collection in less than a week , according to T he New York Times. His first womenswear collection debuted a month later on the Milan runway, and was an instant success. In the years after his appointment, Michele turned the luxury house into the printed, sequined, oversized-glasses-loving vision that we know today.
In , the company announced its plans to go entirely fur-free and has promised to reduce its environmental impact , including greenhouse gas emissions, by Most recently, Michele announced in May that Gucci is embracing seasonless fashion and leaving the structure of Fashion Week behind.
It will also be cutting down on its shows, going from five to just two per year. By Julia Marzovilla Jul 29, pm. This particular design is extremely spacious inside, it can carry just about anything. Its very vintage in styling and can't be seen very often. Extremely hard to miss, this bag always features the double G interlock print with top handles.
It is the ultimate bag to advertise Gucci, as the logo is absolutely everywhere. The Bamboo Top Handle bags originated in and are still in production today. Bamboo became popular during the war as it was one of the only materials that could be easily imported into Italy. Princess Diana was one of the most notable figures known to be a huge fan of the Gucci Bamboo handle bag. Since Alessandro Michele was appointed creative director of Gucci we have seen a sudden surge of bold and bright colours along with some extremely new neon age styling and deco for campaigns, shoots and collections.
Michele is somewhat quirkier than Giannini and this is really coming into fruition with what we are seeing. Michelle has made a significant effort to incorporate classic Gucci motifs such as flora and fauna, into every collection that comes out. Michelle loves the combination of street style and couture, he quotes for Vogue "I think the mix of these two can create something new. When I go to New York and London, I love to see how very brave the young people are - they have no rules".
We can see that Gucci has a new sense of fearlessness and creativity - along with the influential celebrities that are using Gucci for street style. Although Gucci still do classic luxury and couture, they are now including amazing embellishments, with a new sense of business and bustle being explored. One month later, his first womenswear collection bowed on the Milan runway and was instantly dubbed a smash success.
In the four years since stepping up as creative director, Michele has turned Gucci into a maximalist dream with collections that seem to seep from his imagination onto an intricately designed runway. United States. Type keyword s to search. By Dena Silver. Michel Arnaud. Gucci luggage, s Gucci. Aldo Gucci Getty Images. Elizabeth Taylor carrying a Gucci Bamboo tote Pinterest. Grace Kelly wearing the Flora print Pinterest. Jackie Kennedy carrying a Gucci purse Pinterest.
A model wearing Gucci in Getty Images. Guccio Gucci died at age 72, 15 days after the New York store opening. The Gucci loafer with metal horsebit was created that year and in it would be displayed at the Metropolitan Museum of Art in New York, becoming part of the permanent collection.
In , the Flora scarf print was designed for Princess Grace of Monaco. The pattern has become iconic for Gucci, revisited by creative directors Frida Giannini and, most recently by Alessandro Michele in his Aria collection. Around this time, the brand hit its fashion stride.
A store dedicated to clothing opened at Fifth Avenue in New York, while Fifth Avenue focused on shoes, bags, luggage and accessories. In , Gucci showed ready-to-wear for the first time at the Sala Bianca in Florence, playing heavily on the Flora print.
In , leadership of the company passed on to Rodolfo Gucci and the following year to his son Maurizio, who was the first to dream of the relaunch the family brand, which had lost its exclusivity and luster, as it became associated with cheap duty-free bags.
In , Maurizio Gucci teamed with Bahrain-based investment banking and asset management company Investcorp, which purchased 50 percent of Gucci shares from the family — Aldo was the last to accept to sell. In Ford was appointed creative director.
0コメント